The Hub
Everything you need to represent Planet Reimagined
Visuals
Logo
All Logo Downloads can be found in this Drive Folder. Quick links to downloadable drive files are below.
STANDARD
FOR DARK BACKGROUNDS
Colors
#08A54B
#59D9F7
#444444
Fonts
SUGGESTED FONT PAIRING
Words
Boilerplate
Planet Reimagined is an incubator for creative solutions. We do research with an eye towards making it useful as quickly as possible for real-world impact, using policy, culture, technology, and people power. We test and scale the best ideas for everything from clean energy and transportation to how we build cities, where we grow carrots, the jobs people have, and the way we tell stories.
Voice
CONVERSATIONAL, CANDID, STRAIGHTFORWARD AND PROFESSIONAL WHILE BEING REFRESHINGLY SIMPLE.
Examples:
Our Approach —> How we do it
News & Press —> What they’re saying about us
I.E. Make things more simple without losing value, sometimes by explaining what something is rather than using the buzz word for it.
Lexicon Reminders
Instead of climate or global warming, refer to the aspects of society, industry, and nature that make up our climate
Instead of renewables, try clean energy
Replace vague, unnecessary words with direct specifics
When abbreviating Planet Reimagined (which should be done internally only), use PlanR
Punctuation & Capitalization
Unless in paragraph format, do not include ending punctuation. For example, in a description like this, don’t include ending punctuation:
Insights
Revealing how communities unlocked success
Policies
Adaptable plans and draft legislation for quick implementation
Playbooks
Customized strategies to build support
Or, in bullets like this, no need for ending punctuation:
Deal-wise, we’re mapping high potential sites and crunching the data to help clean energy producers and oil and gas operators develop good projects
Policy-wise, we connect the dots—pinpointing what needs to change for authorization and building bipartisan momentum for new rules
In titles, follow proper title capitalization. For example:
Grapevine: Deep Intelligence for Rapid Action
In headings, capitalize the first word and leave the rest lowercase. For example:
