What is Action Research?
Planet Reimagined’s action research is designed to influence public policy, private sector practices, and community mobilization to create positive change through climate solutions. We focus on gathering and analyzing data and information for advocacy: that is, to marshal public opinion and inform and persuade decision-makers. Our action research model means that good research is designed with purpose, and advocacy is informed by grounded evidence and analysis. Planet Reimagined’s Research Methods include:
Academic Research
Desk Reviews: Comprehensive reviews of existing academic literature and primary source documents to identify gaps, best practices, and evidence supporting policy changes.
Journalistic Research
Investigations: In-depth reporting that uncovers or explores issues. This can include document analysis, such as reports by advocacy organizastions or think tanks, and conversations with experts
Storytelling: Human-interest stories, often illustrated by interviews, that highlight the real-world impact of policies on individuals and communities
Policy or Practice Research
Impact Assessments: Evaluations of the potential or actual effects of policy instruments, including the role of private sector actors and investors, using both qualitative and quantitative methods, such as:
Statistical Data Analysis: Using quantitative data to highlight trends, disparities, and the impact of current policies of practice. Sources may include large datasets from government sources, surveys, or other research institutions.
2. Interviews and Focus Groups: Collecting qualitative data from stakeholders, experts, and communities to provide a nuanced understanding.
Case Studies: Detailed examinations of specific instances, including lessons learned where policies have succeeded or failed
Planet Reimagined’s Advocacy Methods include:
Identifying Issues
Recognising and defining specific problems that can be addressed through action research.
Building Partnerships
Researching who is involved in the issue, both explicitly and behind the scenes. Who can we involve? How could we frame the issue to encourage action by groups that are not currently engaged? How can we encourage unconventional alliances for change?
Forming coalitions and coordinating with other organizations, groups, or individuals for overlapping goals and joint action
Developing a Strategy
Creating a plan that identifies the goals, target audiences, key messages, and tactics to be used..
Case Studies: Detailed examinations of specific instances, including lessons learned where policies have succeeded or failed.
Raising Targeted Awareness
Using creative communication methods such as digital and social media, mainstream and specialized media, marketing campaigns, and events to inform and engage specific communities or different public audiences.
Influencing
Identifying opportunities to reframe the issue so it relates to what is already on the agenda
Bringing in new constituencies to push for change at key moments
Directly engaging with policymakers at local, national, and international levels to persuade them to support new solutions, including through meetings, presentations, and policy briefs
Mobilizing People
Contributing to climate movement efforts to encourage and organize people to take action, such as contacting their political representatives, participating in public demonstrations, and voting